On November 4, 2019, Dr. Krongrad found himself supremely pleased with a goat meat moussaka he'd made. Not having Instagram, Dr. Krongrad texted the success to a friend. That's the text that launched Ezz.

In the early days, the conversation was simple, just a few friends chatting about goats, recipes, and the politics of food. The pandemic came and the topics broadened to immunity, resilience, and pharmaceutical companies. The group studied the Stockdale paradox and the effects of vitamin D. Everyone was in a funk and the group, by then named Ezz, the Hebrew word for goat, became a source of learning and support.

In its first nearly seven years, Ezz remained a private group chat on WhatsApp. It held steady at nearly 300 members, even as some of the content leaked to friends and family. The content broadened to cover the science, history, and politics of nutrition, exercise, circadian biology, agriculture, paleoanthropology, and even archaeology. It coalesced around freedom from doctors and drugs.

What began as a text between two friends is today a global community of thoughtful adults who would rather understand than be told. Ezz shares empirical observations, original analyses, and accumulated knowledge, without regard to popularity or politics. It is not a copy-paste outlet, and it is not here to sell you supplements, bootcamps, or apps. Its mission is to empower members with the knowledge they need to achieve physical, mental, and emotional supremacy.